9 SEO Best Practices Every Website Should Consider in 2022

9 SEO Best Practices Every Website Should Consider in 2022

The first organic search result on Google receives an average CTR of 32.44%, and 75% of users never go beyond the first page of Google.

Whatever may be the reason, people will click on one of the top 10 google search results to find what they are looking for.

If you don’t appear in the top 10 search results, you are simply not inviting visitors to your site. In fact, you are not even telling them that you’re there.

Hence, optimizing your site for search engines (SEO) has become more important than ever today. 

You must follow the best SEO practices to rank in the top organic search results and drive more traffic to your site.

In this article, we have discussed 9 SEO best practices that every website must implement. 

They apply to sites of all kinds and from all genres. Be it an informative blog, an e-commerce store, or a SaaS product site; all can benefit from it.

Let’s dive in.

1. Construct Fast Loading Pages

EVERY user loves fast-loading web pages. Around 53% of users want them to load in less than 3 seconds. So, it contributes to your site’s user experience.

Besides this, page loading speed has been an official Google ranking factor since 2018. If your pages fail to load fast, your search rankings might drop.

You can use Google’s PageSpeed Insights tool to check the loading speed of a specific page. 

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It also gives you suggestions for improvement under the ‘Opportunities’ and ‘Diagnostics’ sections.

Here are some general practices to improve your page speed:

  • Compressing images and videos
  • Minifying JavaScript and CSS
  • Enabling browser caching
  • Reducing server response time
  • Deleting unnecessary plugins
  • Using lazy loading
  • Using a CDN (Content Delivery Network)
  • Minimizing advertisement (if any)
  • Using web fonts and colors

2. Make Them Mobile-friendly

In the first quarter of 2021, mobile devices accounted for 54.8% of global website traffic. Simply put, more than half of all visitors to your site are coming from mobile devices. 

Google already predicted the future when it enabled mobile-first indexing in 2019. It now predominantly uses the mobile version of your pages for indexing and ranking.

Hence, using a mobile-friendly design is essential for all sites. It will help grow your traffic and offer a better user experience.

If you are already using a mobile-friendly design, you can test it using the free Mobile-friendly Test Tool.

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If you are getting started, here are some mobile design best practices that you must implement:

  • Use short menus
  • Optimize and minimize file sizes
  • Implement responsive web design
  • Disable pop-ups
  • Keep CTAs in the front and center
  • Give a home icon
  • Provide site search option
  • Use simplest inputs
  • Design efficient forms

3. Use HTTPs

Security of data sent and received between the user’s browser and the site’s server is very important today. 

Using HTTPs ensures that this data is encrypted and protected from attackers.

Google made HTTPs a ranking factor in 2014 to ensure that all sites people access from Google are secure. 

To check whether a site is secure or not, you can open the site and look at the address bar in your browser. 

If there’s a lock icon before the site’s address, the site is using HTTPs.

 

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If you are not using HTTPs already, you need to install an SSL certificate on your site. The easiest way to get one for free is from LetsEncrypt, a non-profit organization backed by big companies, including Google.

Installing the SSL certificate will ensure all pages on your site are HTTPs and help them rank higher in the SERPs.

4. Add Keywords in the URL

Keywords are forever important when it comes to SEO and organic rankings. Using them in the URL can help your pages achieve higher rankings in the SERPs.

Plus, URLs are also visible in the search results and on social media platforms (when shared). So, to some extent, they influence the click-through rate as well.

Hence, Google suggests constructing URLs simply and logically. It must give the users an idea of the page’s content.

You must use readable words rather than long ID numbers whenever possible and separate those words using a ‘hyphen.’

For example, you searched for the ‘address bar.’ Here’s a URL that you’d find the most relevant to your search.

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And guess what? It contains the keyword, is simple and logical. You need to construct your URLs in the same way.

Besides including your target keywords in the URL, here’s what you should practice:

  • Connect the page title and URL
  • Don’t use stop words like ‘to’, ‘the’, ‘is’, etc.
  • Avoid automatic numbering and awkward labels
  • Keep it short and simple
  • Use ‘hyphen’ to separate the words

5. Target Keywords With Search Potential 

Search volume of the keywords is crucial when it comes to organic rankings. It gives you a rough idea about the traffic you can get.

By trying to rank for low search volume keywords, you are wasting your time. Why? Because no one is searching for them. 

So, most digital marketing experts recommend targeting keywords with a high search volume. Create content on topics that people are interested in and search for.

You can generate keyword ideas and their search volume trends using the free keyword research tool to get started.

For example, you wish to find low-competition, high search volume keywords related to the term ‘flower basket’.

Using the tool, you can extract an exhaustive suggested keyword list:

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It will help you filter the keywords you want to target and get the most out of your time, energy, and efforts. 

6. Satisfy The Search Intent

Google’s algorithms are intelligent enough to understand what the user wants to see in the search results when typing a query.

For example, you type ‘how to stitch a shirt’ in the search box. You want to land on a video or a blog that lists the steps to stitch a shirt. That’s what you get.

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On the other hand, if you search for ‘buy a stitched shirt’, you get a list of product pages from various sites. 

Google understands that you are looking forward to purchasing in this case.

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You can now understand how search intent changes the search results entirely. So, make sure the content on your pages satisfies the search intent. 

7. Optimize Images for the Web

Using images on your website makes it visually appealing and engages the users. However, images are often the largest contributor to page weight.

They significantly impact the page loading speed, which is a ranking factor, and hamper the user experience. So, you need to optimize them for the web.

Besides faster loading, they should have descriptive alt text and a self-explanatory image title. 

It further enhances your site’s user experience in two ways:

  • If an image fails to load, the browser displays its alt text to give information about it.
  • If someone uses a screen reader, it will read alt text aloud to explain the image.

All in all, investing time in image optimization is very important. Here are some optimization tips for you:

  • Select the right image format ( JPEG, PNG, SVG, or GIF)
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  • Use progressive images
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  • Enable browser caching on both sides
  • Use an image CDN
  • Compress and resize the images
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  • Provide information-rich alt text
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  • Implement lazy-loading on your site
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  • Use image sitemaps

8. Add Internal Links

Internal links are hyperlinks on a page that point to another page on the same domain. They help users explore your site and navigate to other pages.

Also, they help Google understand the content on a page and the relationship between various pages on a site. 

So, it is important to have a strong internal linking strategy in place. 

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Generally, SEOs recommend providing an internal link from top-ranking pages to pages that need a boost. But, that’s not all.

Here are some tips to help you maximize your internal linking efforts:

  • Link high authority pages to new ones
  • Use keywords in the anchor text
  • Link only relevant pages at suitable places
  • Interlink pages that lie deep down in the site structure
  • Don’t stuff a page with internal links
  • Refrain from using the same anchor text for different pages

9. Build More High-quality Backlinks

Backlinks or incoming links to your site from other sites are considered as votes of confidence by Google. 

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They signal to the search engines that your content is valuable to users and should be displayed higher in the search results.

A study showed that the number of domains linking to a page was strongly correlated to rankings in Google.

But, here’s a catch. Not all backlinks have the same value. Some spammy links can even crash your search rankings.

So, you must build high-quality backlinks to your site to rank higher in the SERPs. They should come from relevant and authoritative sources.

An effective and efficient way to build backlinks is by conducting a detailed backlink analysis of your competitors.

You can list out their top referring domains and reach out to them with your most valuable pages for backlinks.

The free Backlink Checker Tool can help you identify the potential domains to approach for link building.

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SEO Best Practices Help You Get Started

SEO best practices are important, and every website must follow them. You can consider these few steps you need to take while improving your site’s SEO.

They will help you rank, but they are not enough to rank. The organic search space is highly competitive. So, you must watch out for other important SEO practices as well and improve your site.

Did any of the best practices mentioned above help you? If yes, please let us know in the comment section below.

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